Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
Coca Cola Australia has introduced a new campaign – ‘Share A Coke’ in 2011 summer, which campaign puts names on Coca-Cola bottles and cans. Coca-Cola is replacing its traditional branding with one of Australia’s 150 most popular first names for a new ad campaign in the country. Australians can pick up a personalized bottle or can at a supermarket, or get their name printed on a can of Coke for free at one of 18 Westfield Shopping Centers. At select outdoor sites, such as Kings Cross in Sydney, the names of passers-by will be projected on to the billboard via SMS.
For those with a more unusual name, there will be an opportunity for shoppers to create a custom can of Coke with their name on it at various Westfield Shopping Centers over the next few months. A Coke spokesperson said: Names were chosen to represent a cross section of the Australian population. We used publicly available data to review the most popular names in Australia and ethnic representation in Australia to ensure the diversity of our multi-cultural nation was represented appropriately.
People will also be able to download one of 150 ‘name songs’, produced in partnership with Southern Cross Austereo. The songs can be chosen via a Coke Facebook page. (http://www.facebook.com/CocaColaAustralia?sk=app_161596147260366)
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